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Product Discovery for Startups: How to Identify and Validate the Right Ideas Before You Build
Most startups don’t fail because of bad code — they fail because they build the wrong thing. Product discovery helps reduce risk before you commit to building.
Nebb Stanković
CEO & Co-founder

Product Discovery vs MVP: What Startups Should Do First (and Why It Matters)
An MVP tests a solution. Product discovery tests whether the problem is worth solving at all. Confusing the two is one of the most expensive startup mistakes.
Nebb Stanković
CEO & Co-founder

How Product Discovery Reduces MVP Cost and Prevents Rework
Skipping discovery doesn’t save money — it hides risk until it’s more expensive. Product discovery reduces scope, rework, and long-term MVP cost.
Nebb Stanković
CEO & Co-founder

MVP for Startups: What to Build First (And What to Explicitly Ignore)
Most MVPs fail not because of bad code, but because they try to validate too much at once. This guide explains what a startup MVP should really focus on — and what to leave out.
Nebb Stanković
CEO & Co-founder