Nebb Stanković
CEO & Co-Founder
Nebojša shapes product direction at Applitude - working closely with founders to define what matters early, challenge assumptions, and turn ideas into clear, actionable plans before a single line of code is written.
Founder-led product studio
From building our own SaaS to helping other founders build theirs.
We started Applitude after going through the full product journey ourselves - from early uncertainty to real users, revenue, and scale. Today, we bring that perspective to the founders we work with.
Applitude, by the numbers
2018
When we started building our first SaaS product
2021
Applitude founded, built on real product experience
15+
Engineers and product builders on the team
25+
Products designed and built since - from MVP to scale
4.9/5
Average founder satisfaction rating
90%
Founders who continue working with us beyond the first engagement
Founding story
Applitude didn’t start as an agency.
In 2018, Marko and Nebb began building their own SaaS product - navigating early uncertainty, talking to users, making mistakes, and slowly turning an idea into a real business. That experience shaped how they think about products: what matters early, what breaks at scale, and where most teams waste time and money.
As the product grew, other founders began asking for help - not just with engineering, but with product decisions, scope, and direction. That demand led to the formation of Applitude in 2021.
From the beginning, the goal was simple:
build products the same way we wished someone had helped us build ours.
Soon after, Applitude partnered with BDIT Engineering, led by Siniša, bringing together strong product thinking and a deeply experienced engineering organization trusted by large enterprises. That partnership allowed Applitude to scale responsibly — without compromising on quality, clarity, or long-term thinking.
Today, Applitude works with founders across Europe and the U.S., helping them move from early ideas to reliable, scalable software. What started as a founder-led initiative has grown into a studio built by founders, for founders - focused on clarity, long-term thinking, and real products that scale.
Our leaders
Marko Šimulak
CTO & Co-Founder
Marko leads engineering with a focus on building systems that last. He works hands-on with teams to make architectural decisions that support real growth - not just getting to launch, but staying stable as products scale.
Siniša Grgić
CFO & Co-Founder
Siniša ensures Applitude can scale responsibly - handling the operational, legal, and financial side of the business so teams and founders can focus on building products without surprises later.
Mission
To empower founders to transform bold ideas into real products that users love.
We combine product strategy, design, and engineering with empathy and product experience - guiding every founder from concept to validation, from vision to market success.
Vision
To redefine how great products are born - where every founder, regardless of size or funding, has access to world-class product expertise.
Our vision is to be the most trusted product partner for founders who want to build with purpose, precision, and confidence.
Values
By Founders, for Founders
We’ve been in your shoes. Every decision we make starts with empathy for the people building something from nothing.
Partnership Over Projects
We collaborate as co-creators, not contractors - growing together through shared goals and long-term trust.
Quality Without Compromise
Startups deserve the same craftsmanship as enterprises. We build things meant to last.
Simplicity Through Expertise
We turn complexity into clarity. Our frameworks move fast - never carelessly.
Continuous Improvement
Markets evolve, ideas mature, and we adapt. Learning is our competitive edge.
Honesty Always
Transparency and integrity guide how we work, decide, and communicate - internally and with every client.